Visual Identity design is about a process of creating your brand, visually alive for the target market . In fact it is essentially ‘how’ a business wants to be perceived by customers. It is through visual identity that a brand strives to communicate clearly with the target audience.
Before publishing your book you defenitely need a right cover art that reflects the content inside properly or even your brand new CD or track may needs an eye-catching design as the cover art to depict the atmosphere for the audiences in a best possible way.
The logo is one of the most important part of the visual brand identity. It can connect your business with the target audience and simply defines who you are and what you stand for. It also should be in harmony with other elements to give your business a professional look.
Designing motion identity is a great magical way to bold and introduce your brand name or logo in market. As an instance you can use these short animations before your video contents or inside your YouTube channel.
Printed materials have a crucial role in closing the gap between sales and marketing. Package design, sales presentations, posters, banners and signage, graphics & Info graphics are all a part of this service and most of them could also be a par of identity design.
The key element in user interface design (UI) is about harmony. The interaction among the ingredients based on a proper planed user experience (UX) design. In general UI stands for designing the interface for websites and applications.